

The Assisted Maintenance category will provide unimaginable support for maintenance professionals. “I have a personal mission to elevate this category of workers in a highly impactful way. This passion led him to work in the challenging world of the pulp and paper industries, where he encountered firsthand outdated solutions from established incumbents, prompting him to seek innovative ways to tackle asset maintenance challenges. Growing up witnessing his father’s struggles as a maintenance technician ignited Igor’s passion for machines.


As son of migrants and factory workers from Brazil and Italy, he draws inspiration from his diverse heritage.

The CEO and founder of Tractian, Igor Marinelli, is the restless computer engineer behind the company and an alum of the University of California, Berkeley. Tractian is simply more agile at applying new technologies and they are far more collaborative in coming up with new ideas and implementing them”, said Luis Moncada, the Maintenance Manager of Johnson Controls – American heating, ventilation, and security equipment manufacturer. I believe the future is highly personalized with AI at the center – I want my alerts to be based on my utilization, my equipment and my way of stressing my machine. We tried to build this internally but were left with a mess of data and no easy way to take actions on it. “We want to be world-class at manufacturing and we can’t do so without a predictive maintenance solution. This will help operators in industrial settings better train, manage and implement their workforces. This has the potential to ease the pressure of the widening labor gap in the trades through technology. Tractian’s solutions help operators to quickly diagnose and resolve maintenance issues. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector early this summer. Tractian’s customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian’s solutions are used in environments that address a combined total of 5% of global industrial output. The majority of plants operate on reactive maintenance strategies which means that when a piece of equipment fails, a work order is issued and the machine receives attention, often leading to downtime. In both discrete and continuous manufacturing, unplanned downtime has serious consequences. Tractian operates across a wide range of verticals including food & beverage, automotive, consumer goods, mining, oil & gas, commodities manufacturing, etc. Tractian offers an industrial operations platform and sensors that monitor the health of critical machines and prevent unplanned downtime, to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. The new funding comes as Tractian’s asset monitoring system reaches over 1,000 industrial plants, and positions the company to rapidly scale customer enablement while investing in new technology innovation for its maintenance operators. ATLANTA–(BUSINESS WIRE)– Tractian, a leader in industrial IoT and enterprise asset management software, today announced $45 million in growth capital led by General Catalyst with participation from existing investor Next47 and strategic angels – including Ronan de Hooge, VP of Cloud Platform of AVEVA, Ron Gill, former SAP and Netsuite CFO, and Andy McCall, former Samsara CRO – to revolutionize the lives of maintenance professionals with its hardware-software solution.
